select projects
Caftari
Recenter your senses.
Caftari
Scope: Brand Voice Strategy, Brand Messaging, Product Packaging Copy, Website Copywriting
Credits: Branding and web design by Wayfarer Design Studio. Product photography by Erik Bernstein
Featured in: Oprah Daily, W Magazine, PopSugar, Beauty Independent, Design Milk
ABOUT THE PROJECT
The most valuable products are created out of genuine needs. As a former fragrance buyer, Shreya was experiencing insomnia and mental health issues and started to envision a wellness brand that was as luxurious as it was efficacious. Together, we set out to create a brand voice and product descriptions that would match the level of mindfulness and luxury the brand identity boasts. With the audience in consideration, we knew Caftari’s research-backed scents could carry a touch of neuroscience in its messaging touchpoints to drive home the brand’s values. Balancing this approach with self-caring and inspiring language, we set the scene to welcome readers to pause, absorb the product's benefits, and elevate their everyday lives, all at once.
writing gallery
Faithful Roots
Pieces with nature in frame.
Faithful Roots
Scope: Brand Voice Strategy, Messaging Guidelines, Website Copy, Product Descriptions
Credits: Brand identity by Shore Creative
Featured in: Architectural Digest, House Beautiful, Rue Magazine
about the project
Highlighting nature’s materials, Faithful Roots designs and produces furniture pieces in Los Angeles with a signature look that’s equal parts effortless and distinct. The brand came to us in need of a voice strategy, messaging guidelines, and descriptions for its furniture collection, and well-curated art and home products to complement its newly refreshed visual identity. After creating a voice and tone strategy to help them speak to both interior designers and an audience of everyday shoppers with a love of interiors themselves, we created understated yet assured product descriptions that put the details of their pieces center stage. With a touch of personification in how we describe each piece, the goal was to invite readers to notice the nuances of wood, stone, and other natural materials while giving them room to imagine them sharing space with other design styles and items.
voice and writing gallery
Diana is a wonderful collaborator! She was able to immerse herself into our brand quite quickly and demonstrated a deep understanding of where we were at and what the opportunities were. She also presented clear and helpful rationale for each round of work she presented. The quality and creativity of her work are high and elevate our brand storytelling.
— LAUREN GIBBONS, FAITHFUL ROOTS
Side Dish
Sauces and pantry essentials for around the table.
Side Dish
Scope: Voice Strategy, Brand Messaging, Website Copy
Credits: Brand identity and packaging design by Tastebuds Creative
Featured in: Forbes, Erewhon, Whole Foods
about the project
As a New York Times Bestseller for her cookbooks and brand, The Defined Dish, Alex Snodgrass and her team were in the stage of every product development’s most pressing task — finding a name. Partnering with Tastebuds, we researched, brainstormed, and worked with the greater team to find name options for Alex’s wholesome dressings. We aimed to find a brand name that felt welcoming, paired well with the Defined Dish brand, and ultimately would help the brand become a pantry staple for quick, healthy meals that don’t sacrifice flavor. Inspired by meal terms, neighborly sayings, and phrases that had a nod to being a companion, Side Dish was the option that rose to the top and became the name we compared all other ideas to, a sure sign that we found something irresistible.
voice and writing gallery
Interplay
Tomorrow is made together.
Interplay
Scope: Brand Voice Strategy, Messaging Guidelines, Website Copy
Credits: Brand identity by Odd Notion
about the project
With a sharp internal compass for equity, justice, and abundant living for everyone, social impact consultancy Interplay Collective was going through a rebrand to help founder Camille Trummer present her insights and services in a way that genuinely displayed the interconnected nature of her approach. We worked with Odd Notion to deliver a voice strategy, messaging guidelines, and website copywriting. At the core of the brand’s vision and method is a collective effort between the pillars of culture to shape the future positively. We created the later trademarked “Tomorrow is made together” tagline to express the brand’s North Star. With Interplay’s primary audiences of business, government, non-profits, and community organizations, we wanted clarity, enthusiasm, and imagination to be felt through the copy — ensuring we speak their language without dimming the brand's optimistic and fervent energy.
voice and writing gallery
Biomeology
Microbiome support for your motherhood journey.
Biomeology
Scope: Brand Voice Strategy, Brand Messaging, Website Copywriting
Credits: Brand and web design by Necula Creative
about the project
Founder and writer of the wildly successful parenting blog, The Gentle Nursery, founder Yasmine Moussa dreamed up a way to offer mothers the kind of gut-first supplements and wellness essentials she wanted for her own motherhood journey. Diving into research, formulations, and ingredients that support a healthy microbiome, she created prenatal vitamins, probiotics, and other products to help moms and their babies get the healthiest start possible.We created a nurturing and confident brand voice for Biomeology that carried over into informational and encouraging website copy for the brand’s relaunch.
voice and writing gallery
Welleree
Solid gold jewelry with understated luxury.
Welleree
Scope: Brand Voice Strategy, Brand Messaging, Product Packaging Copy, Product Naming, Website Copywriting
Credits: Brand and web design by Lara Scarr
Featured in: Vancouver Magazine
ABOUT THE PROJECT
As an experienced jewelry maker, Lauren dreamed of seeing the kind of timeless and transitional pieces out in the world that she wanted to wear. In creating Welleree, we worked with her to complement her artfully made pieces with reflective, romantic, and polished messaging. We also wanted the brand’s voice identity and copy to lean slightly feminine while remaining inclusive to wearers of all kinds. Plus, the addition of female names were written for a select product list, giving a nod to the brand’s passion and initiative to support women in need.
writing gallery
Diana understood the scope of the work and took my brand identity to a whole other level. She created the perfect voice and copy for my website and was a pleasure to work with. It was a great experience, and one that I am glad I invested in.
— Lauren Twining, FOUNDER & MAKER
Thaisa Designs
Goods worth daydreaming about.
Thaisa Designs
Scope: Brand Voice Strategy, Brand Messaging Guide, Website Copy Direction
Credits: Brand and web design by Thaisa da Silva
about the project
Thaisa Da Silva was in need of a brand voice and messaging that coupled a dreamy, invitational warmth with poised clarity. After an in-depth discovery and strategy session, we formed and compiled her brand’s voice identity with a messaging system to give her ample room to create her own website copy and find a north star for communicating the colorful realms she creates through her designs.
voice and writing gallery
I really loved our Discovery Session. I felt like I was able to get a clear picture of what I was building... Prior to it, a lot of pieces and ideas were floating around in my brain, and talking it through with (Diana,) along with (her) guidance and patience, helped me a lot.
— Thaisa Da Silva, FOUNDER & DESIGNER
Verses
The melody of God’s word.
Verses
Scope: Brand Voice Strategy, Brand Messaging, Website Copywriting
Credits: Brand and web design by Odd Notion
about the project
Co-founders and worship pastors Ryan and Joel were looking for a way to bring their Bible-listening app newfound life through their rebrand. And when it came to the needed voice strategy and website copy, we leaned on the meditative and subtly poetic nature of the app’s feel for the voice and messaging. Balancing metaphorical writing with easy-to-follow descriptions of the app’s function, we created copy that helped refine and clarify the Verses’ mission to make Bible reading a multi-sensory experience, as well as a descriptive tagline for the brand.
voice and writing gallery
Thank you for your work on the copy. (It was) so helpful in giving us direction for the language and I’m so happy with ‘The Melody of God’s Word’, so good!
— Ryan Gikas