select projects
Caftari
Recenter your senses.
Caftari
Scope: Brand Voice Strategy, Brand Messaging, Product Packaging Copy, Website Copywriting
Credits: Branding and web design by Wayfarer Design Studio. Product photography by Erik Bernstein
Featured in: Oprah Daily, W Magazine, PopSugar, Beauty Independent, Design Milk
ABOUT THE PROJECT
The most valuable products are created out of genuine needs. As a former fragrance buyer, Shreya was experiencing insomnia and mental health issues and started to envision a wellness brand that was as luxurious as it was efficacious. Together, we set out to create a brand voice and product descriptions that would match the level of mindfulness and luxury the brand identity boasts. With the audience in consideration, we knew Caftari’s research-backed scents could carry a touch of neuroscience in its messaging touchpoints to drive home the brand’s values. Balancing this approach with self-caring and inspiring language, we set the scene to welcome readers to pause, absorb the product's benefits, and elevate their everyday lives, all at once.
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Welleree
Solid gold jewelry with understated luxury.
Welleree
Scope: Brand Voice Strategy, Brand Messaging, Product Packaging Copy, Product Naming, Website Copywriting
Credits: Brand and web design by Lara Scarr
Featured in: Vancouver Magazine
ABOUT THE PROJECT
As an experienced jewelry maker, Lauren dreamed of seeing the kind of timeless and transitional pieces out in the world that she wanted to wear. In creating Welleree, we worked with her to complement her artfully made pieces with reflective, romantic, and polished messaging. We also wanted the brand’s voice identity and copy to lean slightly feminine while remaining inclusive to wearers of all kinds. Plus, the addition of female names were written for a select product list, giving a nod to the brand’s passion and initiative to support women in need.
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Diana understood the scope of the work and took my brand identity to a whole other level. She created the perfect voice and copy for my website and was a pleasure to work with. It was a great experience, and one that I am glad I invested in.
— Lauren Twining, FOUNDER & MAKER