Hearing the heart of your brand’s message.
In William Germano’s book on revision, he defined the writer as “a set of superb ears with adequate typing skills.” While he’s describing the level of detail that good editing needs, it’s nonetheless the approach we aim for with all of our projects. We believe the role of a copywriter is about tuning their ears to listen for both poetry and persuadability. This way, the needs and dreams of your brand are heard, and the deeply felt desires of your customers are granted — leading them to action.
the writing process
Formative research.
(01)
We like to meet your project with open ears and more questions than answers. We’ll wrap our mind and writing pen around as much insight into your customers to lay the groundwork for your verbal strategy and messaging components.
Heads-down writing.
(02)
After strategy and brand messaging are solidified, we’ll plan out our next scope items, such as your copywriting needs with wireframes for your website’s copy or begin writing product packaging copy.
Detailed refinement.
(03)
While there will be plenty of review sessions throughout your project, we’ll ensure your copywriting documents and brand messaging PDfs are given a final review and any additional refinement before they’re put into production.
EST 2018
Led by Diana
Martinez-Taggart
Listening is something we’re taught and can only be strengthened by practice. As a writer of various kinds throughout my career, it’s one of the most important skills I’ve learned and strive to do for every project. As a former journalist and advertising writer, asking the right questions and listening for angles to represent the client or subject best is of first importance. Since starting Required Reading in 2018, I’ve worked in tandem with dozens of designers and other creative partners to help shape and form voice characteristics, communication styles, and brand language for businesses worldwide. And I hope to do the same for you and yours.
Diana / Required Reading was extremely pleasant to work with and her thoughtful and creative approach to copy has resulted in a unique voice for my brand. I have confidence that the words Diana crafted will reach my ideal client and help create the foundation for a successful business.
—Erin of Thereafter Photo
Working with Diana was one of the easiest things I have ever done in my business. She listened intently, understood me for me, and envisioned where I wanted to take my brand. I felt so confident in her work throughout the entire process together because I trusted her immensely with my business. She crafted copy that felt like me, and better than I could have imagined.
—Jordan of Cotton Design
