Welleree
Welleree
Scope: Brand Voice Strategy, Brand Messaging, Product Packaging Copy, Product Naming, Website Copywriting
Credits: Brand and web design by Lara Scarr
Featured in: Vancouver Magazine
ABOUT THE PROJECT
As an experienced jewelry maker, Lauren dreamed of seeing the kind of timeless and transitional pieces out in the world that she wanted to wear. In creating Welleree, we worked with her to complement her artfully made pieces with reflective, romantic, and polished messaging. We also wanted the brand’s voice identity and copy to lean slightly feminine while remaining inclusive to wearers of all kinds. Plus, the addition of female names were written for a select product list, giving a nod to the brand’s passion and initiative to support women in need.
writing gallery
Diana understood the scope of the work and took my brand identity to a whole other level. She created the perfect voice and copy for my website and was a pleasure to work with. It was a great experience, and one that I am glad I invested in.
— Lauren Twining, FOUNDER & MAKER
