Verses
Verses
Scope: Brand Voice Strategy, Brand Messaging, Website Copywriting
Credits: Brand and web design by Odd Notion
about the project
Co-founders and worship pastors Ryan and Joel were looking for a way to bring their Bible-listening app newfound life through their rebrand. And when it came to the needed voice strategy and website copy, we leaned on the meditative and subtly poetic nature of the app’s feel for the voice and messaging. Balancing metaphorical writing with easy-to-follow descriptions of the app’s function, we created copy that helped refine and clarify the Verses’ mission to make Bible reading a multi-sensory experience, as well as a descriptive tagline for the brand.
voice and writing gallery
Thank you for your work on the copy. (It was) so helpful in giving us direction for the language and I’m so happy with ‘The Melody of God’s Word’, so good!
— Ryan Gikas
