Interplay
Interplay
Scope: Brand Voice Strategy, Messaging Guidelines, Website Copy
Credits: Brand identity by Odd Notion
about the project
With a sharp internal compass for equity, justice, and abundant living for everyone, social impact consultancy Interplay Collective was going through a rebrand to help founder Camille Trummer present her insights and services in a way that genuinely displayed the interconnected nature of her approach. We worked with Odd Notion to deliver a voice strategy, messaging guidelines, and website copywriting. At the core of the brand’s vision and method is a collective effort between the pillars of culture to shape the future positively. We created the later trademarked “Tomorrow is made together” tagline to express the brand’s North Star. With Interplay’s primary audiences of business, government, non-profits, and community organizations, we wanted clarity, enthusiasm, and imagination to be felt through the copy — ensuring we speak their language without dimming the brand's optimistic and fervent energy.
voice and writing gallery
