Faithful Roots
Faithful Roots
Scope: Brand Voice Strategy, Messaging Guidelines, Website Copy, Product Descriptions
Credits: Brand identity by Shore Creative
Featured in: Architectural Digest, House Beautiful, Rue Magazine
about the project
Highlighting nature’s materials, Faithful Roots designs and produces furniture pieces in Los Angeles with a signature look that’s equal parts effortless and distinct. The brand came to us in need of a voice strategy, messaging guidelines, and descriptions for its furniture collection, and well-curated art and home products to complement its newly refreshed visual identity. After creating a voice and tone strategy to help them speak to both interior designers and an audience of everyday shoppers with a love of interiors themselves, we created understated yet assured product descriptions that put the details of their pieces center stage. With a touch of personification in how we describe each piece, the goal was to invite readers to notice the nuances of wood, stone, and other natural materials while giving them room to imagine them sharing space with other design styles and items.
voice and writing gallery
Diana is a wonderful collaborator! She was able to immerse herself into our brand quite quickly and demonstrated a deep understanding of where we were at and what the opportunities were. She also presented clear and helpful rationale for each round of work she presented. The quality and creativity of her work are high and elevate our brand storytelling.
— LAUREN GIBBONS, FAITHFUL ROOTS
